Many organisations primarily focus on ‘what’ they do and provide for their customers. The best companies will often strive to continually improve the products and services they deliver. Yet, the simple truth is that, in today’s digital web enabled world, there is very little that a company can introduce that won’t be copied immediately by competitors, if it is deemed to be an intelligent development in attracting or retaining customers.
How does my online ‘content’ integrate with being social?
Coca Cola can be very social because it’s a fun brand, that people will engage with and talk about, but if you’re making ball bearings, that’s not quite the same thing…
Be Aware – The Internet Is Under Threat!
the vibrancy that the internet delivers is now under threat. Until now, the owners of the pipes through which the information travels, when we use the internet, have not been allowed to discriminate between the information that they deliver. So, companies such as Verizon, Comcast and AT&T in the USA or BT, Virgin Media and Sky in the UK, have to give equal priority to a big business, media company or individual blogger.
