About this video
When looking at their marketing activities, one of the options for B2B businesses is event marketing.
In this lesson; Simon Hall, author of Innovative B2B Marketing, explains that a properly implemented event allows a company to be in front of the customer
Video length: 4:14
Simon Hall is a marketing innovator with over 20 years’ experience in Technology and Services Marketing. In his former career, he served as UK Chief Marketing Officer for Dell as well as many senior European roles at Acer, Microsoft and Toshiba; he is also author of the book ‘Innovative B2B Marketing’.
In 2016 Simon founded NextGen Marketing Solutions, with the aim to help companies of all sizes capitalize on the latest marketing techniques. He is passionate about pioneering new and exciting initiatives and sharing his knowledge and experience with the current and next generation of marketers, and you can find him regularly speaking at conferences and events, as well as on the board of several associations.
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How has the marketing mix changed?
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Is event marketing important for B2B?
Simon Hall explains that a properly implemented event allows a company to be in front of the customer and answer questions in an authentic way.