About this video
In this episode Grant Leboff talks about Sticky Marketing. How do companies move away from the old marketing system of shouting messages at people, to the new paradigm of attracting customers by becoming ‘sticky’?
About Steve Barton
Steve Barton came up through the large international communications agencies, primarily Ogilvy, first in New York and then London. He broke from traditional large agency business to more entrepreneurial businesses, starting up agencies such as Jones Mason Barton Antenen, Leonardo and Keevill Barton Kershaw. Currently Steve is Senior Communications Executive and serial Director/Advisor for agencies and media companies.
More from Steve Barton
What kind of traditional ‘offline’ marketing works online?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton.
What kind of content is successful on the Internet?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton discussing what kind of content is successful on the Internet.
What kind of content should I be putting on the web?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton. In this video Grant Leboff and Steve Barton discuss what kind of content you should be putting on the web.
The growing development of B2B mobile sales
Many apps launched in recent years appear offer more opportunities to consumer based business. In this lesson, Grant and Steve discuss the opportunities for mobile B2B.
The importance of remaining relevant with mobile phone users
In this lesson Grant and Steve discuss where companies must draw the line between providing their mobile phone users with ‘service’ information and invasive messaging.
How do I move a customer from watching a video or downloading a pdf, to actually buying something?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton.
How do I move from providing content, to getting leads?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton. In this video we find out how to get leads from your content.
How do I choose which is the most important social site for my business?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton.
Grant Leboff with Steve Barton: Sticky Marketing for Your Business
In this episode Grant Leboff talks about Sticky Marketing. How do companies move away from the old marketing system of shouting messages at people, to the new paradigm of attracting customers by becoming 'sticky'?
Steve Barton: Top Tips on Word of Mouth Marketing
Steve Barton provides some valuable insights into the world of Word of Mouth Marketing.
