How do B2B businesses start to think about delivering experiences through digital? In this lesson; Shirra Smilansky author of Experiential Marketing, explains that a live brand experience does not need to be executed face to face. There are many digital options.
In this lesson; Susannah Schofield, author of ‘Mind the Gap’, discusses the importance of companies knowing what they need to measure and why.
What is ‘Infectious Communication’ and why is it so relevant to your business? In this lesson, business consultant Shaun Smith, explains what it is and how it can work for you.
Who was Sir Alex’s after match TV interview for – the fans or the players? In this programme, Grant Leboff discusses with Professor Damian Hughes, the impact of those few minutes had on Manchester United’s players and those around them, and how the same lessons can extend to your business too.
Do you measure how satisfied your customers are by the number of complaints you get? In this lesson, Andy explains that there’s more to measuring customer satisfaction than that.
Is being the cheapest the surest route to success? In this lesson, customer service and experience strategist, Adrian Swinscoe, explains why people are prepared to pay for customer service.
In this video Lara shares advice with Grant on how you can motivate your staff and improve your companies overall productivity.
Grant discusses the impact influencer software, like ‘Peer Index’ and its affect on executives of the future.
If you are selling, setting professional goals makes sense, but setting personal goals? Nicola explains how personal goals are integral with people’s day to day motivations.
There are many KPIs by which you could judge your sales successes, but which ones matter most? In this lesson, author and sales expert Phil M Jones describes some of the most important ones, and why.