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Appealing to the heart

How do you respond when you are facing a really difficult situation by an interviewer or journalist? Presentation coach Michael Dodds, advises clients to respond by appealing to the heart first and then go to the logical answer. In this lesson, Michael explains why that matters.

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What is PRISM model of human behaviour?

When you meet buyers or are selecting recruits, you need to understand what they’re going to feel more comfortable doing and less comfortable doing.

In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains how Prism Brain Mapping allows people who use it to get a real insight into the personality of others.

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What’s your communication style?

When it comes to influence, it’s about affecting an outcome, about moving an issue forwards without having to force it.

In this lesson – entrepreneur, speaker and author, Warren Cass – explains that how we deliver a message is vitally important. Of course, it’s important what we say too, but how we deliver it is massively important.

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Why is marketing products ineffective?

The current perception in marketing circles is that ‘marketing products’ today is not as effective as in previous years. In this lesson; Simon Hall, discusses the reasons for the move away from ‘marketing products’ to ‘marketing solutions’.

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The leaking bucket

None of us like to lose hard won customers and see our greatest efforts just fritter away. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, discusses approaches to retaining customers.

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What is R.A.C.E?

We have all heard of the Sales Funnel represented by AIDA, but what does the acronym RACE stand for in digital marketing? In this programme, Dave Chaffey explains what it means and how it works.

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To whom should you speak about innovating?

When your company is innovating you have to listen to customers’ opinions, but who are they and are they all suitable? In this lesson, Costas Papaikonomou, co-founder of Happen.com and author of ‘Thoughts from a Grumpy Innovator’, discusses the alternatives to conventional market research.

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How do I make my experiential marketing work?

Experiential Marketing is a multi-sensory experience designed to build an emotional connection, but how does a business actually make it work? In this lesson; Shirra Smilansky author of Experiential Marketing, explains that to help businesses make experiential marketing work, she uses the acronym; BETTER.