People’s worst fear said to public speaking followed up by ‘walking into a room full of strangers’. So how does one make a success of networking? Warren Cass explains that the answer lies in the questions you ask…
Is brand important in the B2B world
Many B2B businesses believe that, with the exception of big corporations, a company brand is not so important. In this lesson; Simon Hall, author of Innovative B2B Marketing, completely disagrees and explains why.
Being in the right place at the right time
Does everyone think that marketing is all about showing up at the right time, in the right places and getting your business noticed? In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains that selling is not that simple and you really have to make sure that you have a compelling proposition.
The challenge of customer engagements
Once a visitor has successfully engaged with your website, what happens next? In this lesson, Dave Chaffey, author of Digital Marketing, makes the case that that the biggest challenge of all is the long term engagement.
How do e-commerce sites generate trust?
Grant Leboff asks Internet psychologist, Graham Jones, what the techniques are that companies can use to try and win some of that trust in an online environment?
How do companies keep up with market developments?
Today, it’s a challenge to keep abreast of new product developments. In this lesson, Costas Papaikonomou, co-founder of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’ discusses with Grant Leboff how a company can keep up to date with the marketplace and maintain a competitive advantage.
Performing under pressure
People say that the real quality of management shows best when under pressure. In this lesson, Professor Damian Hughes offers various examples of how Sir Alex Ferguson handled himself, his team and the various challenges that presented themselves, when the pressure was on.
How well is your business really doing? In this lesson, Andy Hanselman, author of ‘Think In 3D’ discussed the dangers of what he describes as ‘Driving without a dashboard’
How do you get more customer referrals??
How do you get more customer referrals? In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses how enlightened companies are actively encouraging referrals
How can I share my business problems?
Lara Morgan talks about how important it is to share your business problems and how to do it.