Watched
View Post

What is adaptive selling?

People find that the ‘one size fits all sales approach’, whereby the salesperson asks you some fairly canned questions, then enters into a pre-planned and scripted presentation, doesn’t really work in today’s business environment.

Watched
View Post

How do you manage your reputation online?

Are you in control of the things that are being said about you – online? In this lesson – entrepreneur, speaker and author, Warren Cass – explains that we now live in an age where you can spend 20 years working really hard, with all the integrity in the world, and then you can blow it in an instant – online – and suddenly that’s a career or business potentially ruined.

Watched
View Post

The unknown influencers

How many people are really involved in making the buying decision? Clearly you’re not always selling one on one. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, addresses those third parties that you never see, but have a phenomenal influence on whether or not you make that sale.

Watched
View Post

Affiliate Marketing

Affiliate marketing may sound great for the likes of Amazon, but is it good for you? In this lesson, Dave Chaffey, author of Digital Marketing, discusses how companies can develop similar arrangements that work well on a reciprocal basis.