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How do you target the right audience?

One of the most important factors for engaging today’s audiences effectively is being transparent, being authentic and being true to who you really are. Shirra Smilansky explains that when it comes to brand storytelling, the brands that are really winning today are the brands with a story to tell.

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How can I best use digital marketing?

Surely, no one is going to buy your solution via facebook or after searching for you on Linkedin, so how important is digital marketing within the marketing mix? In this lesson; Simon Hall discusses why it’s absolutely essential for any B2B marketer to embrace digital.

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Why do customers buy?

Do you really know why customers stop buying from you? Do they send you an email telling you that they are going elsewhere and explain why? In this lesson; Susannah Schofield, discusses ways in which a company can ensure that it truly understands why people buy from it.

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What’s your story?

One of the most important factors for engaging today’s audiences effectively is being transparent, being authentic and being true to who you really are. Shirra Smilansky explains that when it comes to brand storytelling, the brands that are really winning today are the brands with a story to tell.