Finance departments often see ‘Sales’ as revenue, but ‘Marketing’ as a cost on the business. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it is so important for marketers to ensure they are recognized as a revenue driver.
What’s the difference between “I get to go to work” instead of “I’ve got to go to work?” In this lesson International trainer, coach and author, Steve Head, describes the attitude needed that makes people get out of bed in the morning.
When building a business, people often think that they just need to make as much money as quickly as possible.
In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – explains that it’s a bit more nuanced than that.
In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations, discusses one of the elements that creates the condition for long-term performance advantage over your competitors.
Since we were small children, we all love stories, and that is important from a marketing point of view as well. In this lesson, Speaker, Media and Presentation coach Michael Dodd, explains how stories work in business and how you find them.
In this lesson, Simon Hazeldine MSc. – an international consultant in the areas of sales, negotiation and leadership – explains that customers still have only one brain, but it’s the three areas of the brain of which salespeople and business people need to be aware.
Influence in business is not about who you know, but who knows you. In this lesson – entrepreneur, speaker and author, Warren Cass – argues the case for both sides of the old adage; quantity versus quality.
Every business wants to acquire new customers. In this lesson; Simon Hall, author of Innovative B2B Marketing, discusses the key drivers of making your acquisition marketing effective
You can’t draw somebody into really engaging with the logic of your product or service unless you’ve first triggered an emotional response. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains what she calls, the logic sandwich.
If you want your product or service to succeed, you have to make sure that you understand what matters and to what degree. In this lesson, advertising legend, Drayton Bird, explains that before you can be creative, you need to plan like it’s a military strategy.