The importance of remaining relevant with mobile phone users

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In this lesson Grant and Steve discuss where companies must draw the line between providing their mobile phone users with ‘service’ information and invasive messaging.

Video length: 4:06

About Steve Barton

Steve Barton came up through the large international communications agencies, primarily Ogilvy, first in New York and then London. He broke from traditional large agency business to more entrepreneurial businesses, starting up agencies such as Jones Mason Barton Antenen, Leonardo and Keevill Barton Kershaw. Currently Steve is Senior Communications Executive and serial Director/Advisor for agencies and media companies.

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