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Grant Leboff with Steve Barton: Sticky Marketing for Your Business

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In this episode Grant Leboff talks about Sticky Marketing. How do companies move away from the old marketing system of shouting messages at people, to the new paradigm of attracting customers by becoming ‘sticky’?

About Steve Barton

Steve Barton came up through the large international communications agencies, primarily Ogilvy, first in New York and then London. He broke from traditional large agency business to more entrepreneurial businesses, starting up agencies such as Jones Mason Barton Antenen, Leonardo and Keevill Barton Kershaw. Currently Steve is Senior Communications Executive and serial Director/Advisor for agencies and media companies.

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