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Should you embrace Co-Opetition?

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When Google and Apple are such fierce rivals, why would Apple make Google the default search engine on its iPhone? In this Vlog, Grant explains why embracing your rivals can make good commercial sense.

When Facebook and the New York Times are both fighting for the attention of their audience, why would the New York Times distribute its paper via the Facebook platform?

When Google and Apple are such fierce rivals, why would Apple make Google the default search engine on its iPhone?

The reason, as Raymond Noorda, the founder of Novell, said; is Co-opetition.

In the cutthroat global business world in which we all operate today, sometimes it’s more effective to sleep with the enemy than try and go to war with them.

When Microsoft decided to supply their windows NT software to IBM, even though they were fish rivals, both felt they could make more money working together than working against each other.

So it is worth asking yourself, are there rivals who you’ve kept a steady distance from, but actually it might be worth embracing and speaking with?

And together, you can be more commercially successful.

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