Marketing Lessons From The ‘Three Crowns’ Pub

It was while enjoying a series of single malt whiskies, in the Three Crowns Pub, that I was reminded of a marketing lesson which too many businesses are missing in this new web enabled, digital world…

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For What Purpose Are You Using Social Media?

Businesses’ use of social media reminds me a little of the beginnings of the mobile phone. While embraced as exciting by a few people, at the beginning, many found the idea of a mobile phone abhorrent. “Why would I want people to be able to contact me everywhere I go?” was a usual retort I often heard. Of course, over time usage grew and now most people would find it hard to live without their mobile phone.