Everyone has a website, but how do you use it? In this lesson, advertising legend, Drayton Bird, explores some secrets of websites and keeping on message.
Measuring Digital Campaigns
How do you measure the effectiveness of your digital campaigns? In this programme, Grant Leboff and Dave Chaffey, author of Digital Marketing, discuss some tools and key metrics in terms of social media monitoring that companies should start to consider.
How does pricing strategy work online?
Internet psychologist Graham Jones, together with Grant Leboff, discuss whether there is a place for offline marketing activity in a digital world.
What kind of traditional ‘offline’ marketing works online?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton.
How can innovation be relevant?
Costas Papaikonomou, one of the founders of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’ discusses where companies go wrong when undertaking research and the best people they should really speak to, in order to get real feedback on their product or service.
What is the experience economy?
The term the ‘experience economy’ was first used in 1998 by B. Joseph Pine II and James Gilmore in the Harvard Business Review. In this lesson Shirra Smilansky brings it up to date.
What’s the role of leadership
What’s the role of leadership? In this lesson, business consultant and author Shaun Smith, explains how leaders make sure that they create a purpose-driven organization.
How do I get the best from my employees?
In order for companies to deliver an excellent product or service, they need to make sure that the employees are aligned with the brand In this lesson; Susannah Schofield discusses how company’s must take employees into consideration and the warning signs for when things can go wrong.
Maintaining Focus
What’s the difference between hoping you are going to win a game or expecting to win it? In this lesson, Grant Leboff discusses with Professor Damian Hughes, the dramatic way in which Sir Alex Ferguson instilled a positive focus into his players and how that relates to winning businesses today.
Think in 3D
What makes your business different from your competition? In this lesson, Grant and Andy Hanselman discuss how businesses can identify what makes their company recognisably different.
