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The heart or the head

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Napoleon said, “A leader is a dealer in hope,” and as a marketer you’ve got to give hope. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it’s very important that every marketer has a story that they tell internally and that’s consistent.

Video length: 3:06

The 12 Powers of a Marketing Leader

How to Succeed by Building Customer and Company Value

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About Thomas Barta

Thomas Barta speaks, writes, and consults to customer leaders on raising and achieving their organizational growth aspirations. After a fast-track marketing career at Kimberly-Clark (Kleenex), Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way.

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