The heart or the head

Rate this:

About this video

Napoleon said, “A leader is a dealer in hope,” and as a marketer you’ve got to give hope. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it’s very important that every marketer has a story that they tell internally and that’s consistent.

Video length: 3:06

The 12 Powers of a Marketing Leader

How to Succeed by Building Customer and Company Value

Order on Amazon

About Thomas Barta

Thomas Barta speaks, writes, and consults to customer leaders on raising and achieving their organizational growth aspirations. After a fast-track marketing career at Kimberly-Clark (Kleenex), Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way.

Learn More →

More from Thomas Barta

Rate this:

Leave a Comment