About this video
Affiliate marketing may sound great for the likes of Amazon, but is it good for you? In this lesson, Dave Chaffey, author of Digital Marketing, discusses how companies can develop similar arrangements that work well on a reciprocal basis.
Video length: 3:37
About Dave Chaffey
Dr Dave Chaffey is CEO and co-founder of Smart Insights (Marketing Intelligence) Ltd., and has been recognised by the Chartered Institute of Marketing as one of 50 gurus who have “shaped the future of marketing”.
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