In this lesson, Simon Hazeldine MSc. – an international consultant in the areas of sales, negotiation and leadership – explains that customers still have only one brain, but it’s the three areas of the brain of which salespeople and business people need to be aware.
Who knows you?
Influence in business is not about who you know, but who knows you. In this lesson – entrepreneur, speaker and author, Warren Cass – argues the case for both sides of the old adage; quantity versus quality.
How do I acquire new customers?
Every business wants to acquire new customers. In this lesson; Simon Hall, author of Innovative B2B Marketing, discusses the key drivers of making your acquisition marketing effective
Logic versus emotion
You can’t draw somebody into really engaging with the logic of your product or service unless you’ve first triggered an emotional response. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains what she calls, the logic sandwich.
Drayton Bird:- What has planning got to do with creative marketing?
If you want your product or service to succeed, you have to make sure that you understand what matters and to what degree. In this lesson, advertising legend, Drayton Bird, explains that before you can be creative, you need to plan like it’s a military strategy.
From one to many
How do you encourage greater interaction with your online contacts? In this lesson, Grant Leboff together with Dave Chaffey – author of Digital Marketing, discuss some tricks and tools to help businesses deliver really targeted messages.
How does the shopping experience differ on-line
Internet psychologist, Graham Jones, discusses the differences between the online and offline shopping experience with Grant Leboff
What kind of content is successful on the Internet?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton discussing what kind of content is successful on the Internet.
How does a company know where to start to innovate?
Costas Papaikonomou, one of the founders of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’, discusses when to innovate and the use of big data in product innovation, with Grant Leboff.
How does experiential marketing lead to sales?
Experiential marketing is often seen as organising just a fun event. In this lesson, Shirra Smilansky author of Experiential Marketing, explains that its principles are related to the classic AIDA purchase funnel
