Grant Leboff describes how to build an audience on a website or social media
Why It’s Not Easy To Damage Your Reputation
Was Oscar Wilde right when he said, there’s no such thing as bad publicity? In this vlog, Grant explains why this quote is so misunderstood.
Growth Hacking Mindset
Grant explains that the best companies today don’t just have a hunch as to what might work, rather by ‘hacking’ into the data they have available, they are able to understand what their customers like…
What Is Method Marketing
How can Marlon Brando, Robert De Niro and Dustin Hoffman make you an effective marketer?
A short history of the Purchase Funnel
Grant explains how the Digital Sales Funnel has superseded the traditional Sales Funnel which was created in 1898.
The Myth Of Personalisation
Is personalisation all that it’s made out to be? In this vlog Grant explains why personalisation is so misunderstood.
The Experience Economy
In this Vlog, Grant explains that companies can no longer differentiate themselves by service because it has now become a commodity. We have now entered the ‘experience economy’…
The Danger Of Data
In this vlog, Grant explains the importance of differentiating between quantitative data and qualitative input.
What’s the story?
Do you think that your product or service is dull? In this Vlog, Grant explains that it may often seem that you have no narrative but on closer examination, there is always a story.
Sometimes It’s Not Who, But When
Who is more likely to have an affair, commit suicide or run a marathon, in the coming year? In this Vlog, Grant explains why the answer to this question has everything to do with your business.
