About this video
Experiential marketing is often seen as organising just a fun event.
In this lesson, Shirra Smilansky author of Experiential Marketing, explains that its principles are related to the classic AIDA purchase funnel
Video length: 5:55
Shirra Smilanksy is passionate about innovative and immersive brand experiences. She delivers creative and immersive live events, pop-ups, interactive installations, and experiential brand activation platforms. Shirra has over 15 years experience as creative and set design lead, delivering award winning creative for leading global consumer brands such as adidas, L’Oreal Luxe, San Miguel and many more. A strategic thinker, developing authentic, content driven strategies that engage and add value in this digital age, where real content is king!
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