Confirmation Bias

Why do you think that Volvo cars are safe?
In this Vlog, Grant explains that it’s down to ‘Confirmation Bias’ and how it can help your business.

Let me answer an age old philosophical question.

Do we see what we believe or believe what we see?

Well neuroscience tells us; we see what we believe. Which is why two people can watch the same TV show and have very different views on what they’ve just looked at – because it goes through different filters.

It’s called Confirmation Bias and this is how it can help you.

Think about aspects of your product or service which matter to your customers and that you really good at. For example, Volvo excelled at safety. They were innovative, they were groundbreaking in some of their developments and they took ownership of that within their marketplace. When customers got in the car and closed the heavy doors, Confirmation Bias said; this really is a safeguard. Of course there are plenty of other car manufacturers that make safe cars, but Confirmation Bias means that automatically, when we think of safety, we think of Volvo.

Another example will be Premier Inn, who own ‘a good night’s sleep; and spent £ millions on their beds to ensure that they delivered it.

So think about your business. What aspect matters to customers, and you could own, and then you could let Confirmation Bias do the rest.

There may be small changes to the spoken word in this transcript in order to facilitate the readability of the written English