How do I assess my competition?

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About this video

One of the things that businesses often get wrong is their own assessment of their competitors.

In this lesson; Susannah Schofield, author of Mind the Gap, discusses the need for companies to understand their strengths, their competitors' strengths, the differentials - and may be - where they have some advantage

Video length: 4:05

Mind The Gap

Creating Your Successful Business Strategy

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About Susannah

Susannah is the leading industry expert in Strategic selling through fact based business modelling. Her speciality is delivering growth through real time business insight. Her expertise in these fields led to the commissioning of her published book, ‘Mind the Gap – creating successful business strategy’.
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