Compare Coke v Pepsi. They are both sticky brown liquids. So just how different are they from each other? Grant argues that just being different from your competitor, isn’t what marketing is all about.
There is no such thing as a marketing expert
Because customers’ tastes and requirements are always changing, you’re always learning. In this VLOG, Grant Leboff explains that to understand this further, we need to understand what marketing is.
Stop with the WHY
It’s currently very fashionable to say that businesses need a PURPOSE or a WHY. In this VLOG Grant explains that for it to work, a business needs two characteristics…
Your company doesn’t have a brand
In this Vlog, Grant Leboff explains the difference between having a brand and having a great reputation
Sort your life out (or at least your social media)
Why are people’s social media profiles so bad? In this Vlog, Grant examines common mistakes and suggests what people can do to improve them.
Sales, this time it’s personal
When your sales proposal is turned down, is it you or your product / service that is being rejected? In this Vlog, Grant explains that when you’re selling, you need to think in terms of the ‘sales experience’.
The New Anonymous Customer
As more potential customers go on line to research for products or services, they are more reluctant to reveal to companies who they are. In this Vlog, Grant explains the challenges.
People Buy on Price
People are often heard to say that customers only buy on price and that there isn’t anything else, but in this Vlog, Grant makes the case that price is only one criteria of purchase. There are more…
Optimising your Pricing
When you go to the cinema there will be a different price for adults compared with senior citizens and most people are OK with that. In this Vlog, Grant asks; … but would you still be OK if there was a different price for men and women?
Don’t Pitch too Early
If you’re unwell and your doctor prescribed big yellow tablets, most of us would take them. In this Vlog, Grant asks; But what if your doctor was on commission for those big yellow tablets, would you still feel the same way?
