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Optimising your Pricing

When you go to the cinema there will be a different price for adults compared with senior citizens and most people are OK with that. In this Vlog, Grant asks; … but would you still be OK if there was a different price for men and women?

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Don’t Pitch too Early

If you’re unwell and your doctor prescribed big yellow tablets, most of us would take them. In this Vlog, Grant asks; But what if your doctor was on commission for those big yellow tablets, would you still feel the same way?

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I don’t do marketing

Do you think that your business doesn’t need marketing? In this Vlog, Grant explains that, every business does marketing, even if they don’t think of it as such.

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Why Your Business Is Not A Business

Airbnb is not a traditional hotel, it’s a network. Likewise, Amazon is not a traditional retailer, it’s a network. But you don’t need to be a corporation to be a network. In this Vlog, Grant demonstrates how you can turn your own business into a network.

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Knowledge isn’t power

Businesses were originally built on the assumption of scarcity. That is, you had knowledge and products that made you attractive because they couldn’t be found elsewhere.
In this Vlog, Grant explains that this is no longer the case.

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