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Emotion

Antonio Damasio, the leading professor in neuroscience, once said, “Human beings are feeling machines that think. We’re not thinking machines that feel.” While people are worrying about what makes their proposition unique, what they fail to think about is actually the emotional proposition they have for the customer.

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Don’t tell me. Show me

Why don’t people believe politicians and salespeople? In this Vlog, Grant explains that it is no good simply telling everyone how good you are, you have to demonstrate how good you are

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Communication Is Theatre

Would you buy French wine in a supermarket just because a French accordion is playing in the background? In this Vlog, Grant explains that that’s exactly what you might do… and why.

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Make your customer the hero

When breaking up, a common line people give their partner is something like; “Darling, it’s not you it’s me.” The problem is, that’s how most people do their marketing.
In this Vlog, Grant explains why you must make the customer the hero.

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Why Perfect Isn’t Perfect

In 1949, when Volkswagen launched the Beetle in the USA, why did their ads call it ‘ugly’? In this Vlog, Grant explains why this and similar apparently self-denigrating ads worked.

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Brand & Confirmation Bias

In a UK reliability survey, why did Virgin beat T-Mobile, when they were using the T Mobile infrastructure? In this Vlog, Grant explains all about ‘brand and confirmation bias’

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What Is Influencer Marketing?

Most people think of ‘influencer marketing’ as a celebrity endorsing a product. Because of this, many businesses don’t think that influencer marketing is for them. In this Vlog, Grant explains that this doesn’t necessarily need to be the case.

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What’s Your Narrative?

The point of your headlines is to get someone to read the next line of your article or advert. The point of the first five seconds of a video is to get someone to watch the next five seconds. In this Vlog, Grant explains that, in order to achieve this, your messaging needs to be as simple as possible…

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