Drayton Bird - Sticky Marketing Club

Drayton Bird

Drayton Bird on working with David Ogilvy

Drayton Bird on working with David Ogilvy

Drayton Bird had the privilege of working with many giants in advertising. In this lesson, advertising legend, Drayton Bird, reminisces on working with David Ogilvy and other greats. Read More »

Drayton Bird on Emotion in marketing

Drayton Bird on Emotion in marketing

Is business to business marketing less emotional than consumer marketing? In this lesson, advertising legend, Drayton Bird, gives his own take on emotion. Read More »

Drayton Bird on addressing the individual and not a list

Drayton Bird on addressing the individual and not a list

When you are writing copy, who or what, do you have in mind, a list or a particular person? In this lesson, advertising legend Drayton Bird, reflects on one of the best pieces of copy he ever wrote… to his mother. Read More »

Drayton Bird on creativity and where it originates

Drayton Bird on creativity and where it originates

You have your marketing plan and you understand your competitive advantage, but from where does the creativity originate? In this lesson, advertising legend, Drayton Bird, reflects on some of the creative lessons he has learned in his career… Read More »

Drayton Bird on the importance of building your list

Drayton Bird on the importance of building your list

Capturing names on websites is a given – isn’t it? In this lesson, advertising legend, Drayton Bird, voices his views on what marketers should be doing today in order to build an effective list Read More »

Drayton Bird:- Drayton Bird on websites and keeping on message

Drayton Bird:- Drayton Bird on websites and keeping on message

Everyone has a website but how do you use it? In this lesson, advertising legend, Drayton Bird, explores some secrets of websites and keeping on message. Read More »

Drayton Bird:- What has planning got to do with creative marketing?

Drayton Bird:- What has planning got to do with creative marketing?

The most important question in marketing and often the most ignored, is; why should somebody choose you? In this lesson, advertising legend, Drayton Bird, describes the hard way to get the right answer… Read More »

Drayton Bird on the importance of market positioning and how to get it wrong

Drayton Bird on the importance of market positioning and how to get it wrong

The most important question in marketing and often the most ignored, is; why should somebody choose you? In this lesson, advertising legend, Drayton Bird, describes the hard way to get the right answer… Read More »