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Home Digital Selling

Digital Selling

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Defining your tone of voice – Part 1 – Ethos

The first aspect of tone of voice, ethos

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Defining your tone of voice – Part 2 – Value Proposition

The value proposition and why it’s so important

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Defining your tone of voice – Part 3 – emotional selling proposition

The emotional selling proposition

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The buying journey is still linear

The old AIDA

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Why the transactional sales funnel no longer works

We love the sales funnel. But is it still relevant?

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The digital sales funnel

The traditional sales funnel doesn’t work. So, what replaces it.

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The fundamental change from old to new marketing

The importance of audiences

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Market differentiation (there’s no such thing as a USP)

In the world of digital selling it’s very important to differentiate

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Measuring the digital sales funnel – overview

The importance of measurement online

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Measuring the digital sales funnel – Part 1 – the top

Measuring the top of the digital sales funnel

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More Lessons

Is event marketing important for B2B?

June 16, 2025

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Relationship building

May 24, 2025

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The Attention Economy

June 16, 2025

Short vs Long Form Content

June 9, 2025

There’s No Value In Free

June 1, 2025

How To Hold Your Price

May 26, 2025

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