Grant explains what digital selling actually is
How to Use Social Media and the Web to Generate Leads and Sell More
Zev Siegl, Keynote Presenter, Co-Founder Starbucks Coffee Company
Jay Baer, President of Convince & Convert, and author of Hug Your Haters
Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.
Jon Ferrara - CEO - Nimble
Ben Turner, Managing Director - Association of Professional Sales
Lara Morgan - Investor in GB invention
Jonathan Quin, CEO - World First
Duncan Cheatle - Founder of Rise To, Prelude Group and Co-Founder of StartUp Britain
Ian Price, Chief Executive - Academy for Chief Executives
Steve Gilroy, Chief Executive - Vistage International (UK) Ltd
Jack Mizel - CEO - Institute Of Sales Management
Helen Whitten, Head of European Marketing Communications, Roland Europe Group Limited
Conor Morris - Executive Chairman - The Sales Institute of Ireland
About Digital Selling
Digital Selling Videos
The advent of the social era explained
Why the traditional sales model no longer works
Why it's important to understand the evolution of selling
Why salespeople need to be aware today of the brand that they create
Why social proof is the biggest thing online
Why presence online is no longer enough
How sales and marketing have come closer together
What is 'The Experience Economy'?
The importance of defining your tone of voice
The first aspect of tone of voice, ethos
The value proposition and why it's so important
The emotional selling proposition
The old AIDA
We love the sales funnel. But is it still relevant?
The traditional sales funnel doesn't work. So, what replaces it.
The importance of audiences
In the world of digital selling it's very important to differentiate
The importance of measurement online
Measuring the top of the digital sales funnel
Measuring the top of the middle sales funnel
Measuring the bottom of the digital sales funnel
Why your content needs to be visual
Fun, Freedom, Fame, Facts and Fortune
What killer insights can you provide to your audience?
Creating content to raise a smile
Content with real value
Making peoples lives better
Everybody wants 15 minutes of fame
Increasing how relevant your content is
Making your content more fun
Turbo charge your content production
The importance of a media plan
What are the important aspects of that content that you have to consider?
Understanding who it is you're selling to
People like the soap opera
How do you start? How do you get noticed?
How you can utilise influences and partners
Getting in front of people with round robin articles
The importance of tagging and sharing
Paying to get noticed
Sales and marketing shouldn't be two departments anymore, it should be one