Grant explains what digital selling actually is
The social era
The advent of the social era explained
The failure of the traditional sales model
Why the traditional sales model no longer works
Effective selling in a digital age
Why it’s important to understand the evolution of selling
The importance of the brand
Why salespeople need to be aware today of the brand that they create
Reputation management
Why social proof is the biggest thing online
The importance of content
Why presence online is no longer enough
The merging of sales and marketing
How sales and marketing have come closer together
The emergence of the experience economy
What is ‘The Experience Economy’?
Defining your tone of voice – overview
The importance of defining your tone of voice