Shaun Smith has been a leader in expanding management attention from the narrow focus on customer service to the wider, more strategic drive towards customer experience. He is the founder of Smith+co the leading UK based customer experience consultancy and is also co-author of five acclaimed business books, his most recent being, ‘On Purpose – delivering a branded customer experience people love’.
Shaun has spoken to audiences across the world and in many sectors. He is a Fellow of the Professional Speakers Association and a Member of the Global Speakers Federation. Shaun was recently presented with the PSAE (Professional Speaking Award of Excellence). In this series with Grant, he discusses his fascinating insights into developing the customer experience, based on lessons from his book; ‘On Purpose’.