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Every company knows it has to innovate to survive. In this lesson, business consultant and author Shaun Smith, gives some insightful examples of innovation from miniscule to ‘out of this world’

Video length: 6:16

On Purpose

Delivering a Branded Customer Experience People Love

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About Shaun Smith

Shaun Smith has been a leader in expanding management attention from the narrow focus on customer service to the wider, more strategic drive towards customer experience. He is the founder of Smith+co the leading UK based customer experience consultancy and is also co-author of five acclaimed business books, his most recent being, ‘On Purpose – delivering a branded customer experience people love’.
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