The importance of culture

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To be a purpose driven organisation, you need a company culture that lives and breathes your purpose. In this fascinating lesson, Shaun Smith explains that it is the company culture that sustains you in the future. Here he gives some insightful examples of companies that are world famous for the way they live their culture.

Video length: 5:06

On Purpose

Delivering a Branded Customer Experience People Love

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About Shaun Smith

Shaun Smith has been a leader in expanding management attention from the narrow focus on customer service to the wider, more strategic drive towards customer experience. He is the founder of Smith+co the leading UK based customer experience consultancy and is also co-author of five acclaimed business books, his most recent being, ‘On Purpose – delivering a branded customer experience people love’.
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