In your effort to improve your service or product, when was the last time you asked your customers to help? In this lesson, customer service and experience strategist, Adrian Swinscoe, explains that to really engage customers, you need to be willing to fail.
The seven step process
In his book, ‘On-Purpose’ business consultant and author Shaun Smith, sets out a ‘seven step process’ that a business need to go through in order to achieve an ‘on-purpose brand’. In this lesson, he explains the seven steps.
Drayton Bird on working with David Ogilvy
Drayton Bird had the privilege of working with many giants in advertising. In this lesson, advertising legend, Drayton Bird, reminisces on working with David Ogilvy and other greats.
Measuring customer experience
Organisations today talk a lot about delivering great customer experiences. In this lesson, business consultant and author Shaun Smith, explains how to go about it.
Turning Employees into fans
In research, there is an 85% correlation between the way your customers feel about your brand and the way that your employees do. In this lesson, business consultant Shaun Smith, explains that if you really want to create advocates among your customers, you have to create advocates among your employees.
The importance of culture
To be a purpose driven organization, you need a company culture that lives and breaths your purpose. In this fascinating lesson, business consultant and author Shaun Smith, explains that it is the company culture that sustains you in the future. Here he gives some insightful examples of companies that are world famous for the way they live their culture.
Innovation
Every company knows it has to innovate to survive. In this lesson, business consultant and author Shaun Smith, gives some insightful examples of innovation from miniscule to ‘out of this world’
How to make your company stand out from its competitors, and where to start
If you are going to create a dramatically different business, where do you start? In this lesson, Andy Hanselman explains that in many cases the answer is found in what other people think…
Setting goals
Goal setting is not necessarily an easy task. In this lesson, Professor Damian Hughes describes how Sir Alex Ferguson achieved his goals by focusing on what was in his control.
Innovation
Innovation doesn’t have to be a new, all-conquering product that’s going to change the world. Andy explains the importance of having a culture that allows companies to generate new ideas, however small.
