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What are the keys to business financial management?

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What are the core KPIs that the business leader should be thinking about?

In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – explains that cash flow, not profit, is the Key Performance Indicator.

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About Guy Rigby

Guy is a highly regarded and well known personality in the entrepreneurial community, and currently leads the entrepreneurial services group at Smith & Williamson. His diverse career has taken him from chartered accountant to entrepreneur to author and now mentor and advisor to dynamic owner-managed businesses. He regularly contributes content and commentary for national and business press and sits on various judging panels for high profile business awards and growth programmes.

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