What is credibility by association?

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In this lesson Warren Cass explains that ‘credibility by association’ is the simple concept, whereby we're known by the company we keep, and illustrates it with a stunning example.

Video length: 3:05


How to Raise Your Profile, Manage Your Reputation and Get Noticed

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About Warren Cass

Warren Cass is an entrepreneur with 25 years experience of running his own businesses. He has experienced huge success and tasted the bitter pill of failure. All of these lessons and stories are shared when he speaks.... Always from the heart!

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