Mark Blackmore explains to Grant Leboff that customers will only ‘buy you’ because you have the expertise and personal credibility that they seek. It isn’t because you’re a great guy, or take him for golf, or because your corporate hospitality is fabulous.
The slides are the presentation
Are ‘all singing, all dancing’ slides what make a powerful Power Point presentation? In this lesson, presentation developer expert, Simon Morton, explains that the best presentations start with pen and paper.
Are you a Cow or a Rhino?
In this lesson, David Hyner explains the difference between cows and rhinos, as defined by the American author and psychiatrist, Scott Alexander.
Working with the best people
How do you go about making sure you are working with only the best people? In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why working with the best is so crucial and how to go about finding them.
Expecting the best v self-handicapping
Do you know what ‘self handicapping’ is? In this lesson, International trainer, coach and author, Steve Head, describes the importance of only expecting the best and not discounting your efforts before you even begin.
How important is flexibility in a growing business?
In this lesson, Guy Rigby – a chartered accountant, entrepreneur, author, mentor and advisor to dynamic owner-managed businesses – warns of the challenges facing entrepreneurs who are guilty of ‘pushing water uphill’.
KPIs and the importance of measuring the right things
Brian MacNeice discusses why keeping people connected to the measures that really matter, are a really important element of any high performing organization.
Planning for an interview
Whether you are facing tough questioning on a tv programme , for a job interview or in the boardroom, how do you prepare for the questions you don’t want to be asked? In this lesson, Speaker, Media and Presentation coach Michael Dodd, explains how saying AMEN really helps!
Measuring Digital Campaigns
How do you measure the effectiveness of your digital campaigns? In this programme, Grant Leboff and Dave Chaffey, author of Digital Marketing, discuss some tools and key metrics in terms of social media monitoring that companies should start to consider.
What’s the role of leadership
What’s the role of leadership? In this lesson, business consultant and author Shaun Smith, explains how leaders make sure that they create a purpose-driven organization.