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Home Epilogue Epilogue: Customers to communities (4 of 4)
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Epilogue: Customers to communities (4 of 4)

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You say ‘marketing is no longer a means to an end, it is the end in itself’.  What does that mean?

More from this chapter

Watched

Epilogue: Customers to communities (1 of 4)

January 4, 2014

Why is marketing no longer ‘business as usual’ and how has it changed?

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Epilogue: Customers to communities (2 of 4)

January 3, 2014

Why is marketing no longer about winning customers?


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Epilogue: Customers to communities (3 of 4)

January 2, 2014

If we are no longer selling products and services, what are we selling?

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Epilogue: Customers to communities (4 of 4)

January 1, 2014

You say ‘marketing is no longer a means to an end, it is the end in itself’. What does that mean?

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