About this video
Why is marketing no longer ‘business as usual’ and how has it changed?
More from this chapter
Watched
Epilogue: Customers to communities (1 of 4)
January 4, 2014
[Total: 0 Average: 0/5]
Why is marketing no longer ‘business as usual’ and how has it changed?
Watched
Epilogue: Customers to communities (2 of 4)
January 3, 2014
[Total: 0 Average: 0/5]
Why is marketing no longer about winning customers?
Watched
Epilogue: Customers to communities (3 of 4)
January 2, 2014
[Total: 0 Average: 0/5]
If we are no longer selling products and services, what are we selling?
Watched
Epilogue: Customers to communities (4 of 4)
January 1, 2014
[Total: 1 Average: 4/5]
You say ‘marketing is no longer a means to an end, it is the end in itself’. What does that mean?