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Why is marketing no longer ‘business as usual’ and how has it changed?
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Epilogue: Customers to communities (1 of 4)
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Why is marketing no longer ‘business as usual’ and how has it changed?
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Epilogue: Customers to communities (2 of 4)
January 3, 2014
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Why is marketing no longer about winning customers?
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Epilogue: Customers to communities (3 of 4)
January 2, 2014
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If we are no longer selling products and services, what are we selling?
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Epilogue: Customers to communities (4 of 4)
January 1, 2014
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You say ‘marketing is no longer a means to an end, it is the end in itself’. What does that mean?
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