Chapter 9: Controlling to sharing (4 of 4)

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Chapter 9: Controlling to sharing (4 of 4)

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How does ‘Mass Personalisation’ work?

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Chapter 9: Controlling to sharing (1 of 4)

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Why has information now become a commodity and why is that important?

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Chapter 9: Controlling to sharing (2 of 4)

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Why do we need to ‘Collaborate to engage’ and what is meant by it?

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Why is the ‘Middle Market’ disappearing?

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Chapter 9: Controlling to sharing (4 of 4)

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How does ‘Mass Personalisation’ work?[