Why do people now buy ‘experiences’, rather than buying the product?
You say it is not so much ‘who is buying?’ but ‘when they are buying’ What does that mean and why does it matter so much?
If we are no longer selling products and services, what are we selling?
Why is the ‘Middle Market’ disappearing?
What does the rapid uptake of mobile devices mean for us as businesses?
When it comes to reputation on the web, how do we know that what we are viewing is real?
How do people find me on the web?
What is the ‘Social Graph’
What is ESP – the Emotional Selling Proposition?
Why is being able to see things through your customer’s eyes now so vital?