Why is ‘Content’ so important?
Explain ‘Transactions to engagements’
What is ‘Advertainment’?
Why do we need to ‘Collaborate to engage’ and what is meant by it?
Why is marketing no longer about winning customers?
How is reputation influenced by others, rather than yourself?
If it is true that conversation IS marketing, why must companies listen to that conversation?
What do you mean by ‘Market Positioning’ – shouldn’t we be marketing to as many people as we can?
When you say, ‘Ask not what your marketing can do for yourself, but what your marketing can do for your customer’ what do you mean?
How does the ‘value around the product’, rather than the more traditional ‘value in the product’, compare?