Grant is in conversation with David about his views of where we are now and the maturity of social media.
Sticky Marketing Seminar At Kay Johnson Gee
With an ever increasing number of businesses blogging, using social media and producing content, it is the companies which stay ahead that will be successful in such a highly competitive environment.
Forget Social Media, Think Social Business
The World Wide Web is the biggest revolution in communication since the invention of the printing press. The printing press started the democratisation of information. Knowledge was no longer concentrated in the hands of the very few, but could spread far and wide. Without print, the reformation and renaissance in Europe couldn’t have taken place. In other words, print changed the world.
Where Do Your Customers Learn?
When Gutenberg invented the printing press in 1450 he precipitated the democratisation of information. Neither the reformation nor renaissance, in Europe, could have happened if the printing press had not been invented.
Why Your Story Matters
In a world where everything looks the same, buyers will start to make price the most important criteria. It is the one differential that they will understand. It makes sense and provides them with a tangible benefit, that is, more money in their pocket.
What Does ‘Engagement’ With Customers Really Mean?
Why is it that before we get married, we are ‘engaged’?
Why do many public toilets say the word ‘engaged’ on the outside when they are locked?
How ‘Influencer Marketing’ Can Accelerate Your Business Development
We now live in a world where everyone has the opportunity to own their own media channels. Utilising Twitter, Facebook, LinkedIn, YouTube or any of the multitude of platforms that exist today, provide every individual with the opportunity to get their opinions and thoughts heard, in a way that most people could never have imagined twenty years ago.
How Information Distribution Is Changing
We used to live in a world where everyone knew the places to go for information. In the main, people would obtain their news from the same few newspapers, radio stations and TV channels. Specialist knowledge, whether in business to business or the consumer marketplace, would then be delivered through particular trade or consumer magazine titles.
Why Ignoring Mobile Is No Longer An Option
Too many businesses are ignoring mobile. While up until now many companies have ‘got away with it’, this situation is becoming increasingly untenable. Over a third of the UK adult population now use smart phones, with a similar percentage in the US, and the market is growing existentially.
What The Emergence Of ‘Social TV’ Can Teach Us All
Watching television, for many, used to be a solitary activity. Some people would obviously watch programmes, at home, with family members or friends. The following day, shows would also be talked about at the office, but that was as far as it went.