Social Media pioneer Penny Power explores what online social networking means for you and your business.
Top Tips On Social Media
Penny Power reveals why social media is so important to modern business
Star Wars, Recruitment and Creating ‘Sticky’ Content
Marketing is no longer purely transactional. Historically, the major measure to assess whether a company’s marketing was effective, or not, was Return On Investment (ROI). A company would undertake, for example, a direct mail campaign and the metrics they would look at were the number of responses and deals done.
