About this video
Penny Power reveals why social media is so important to modern business.
About Penny Power
Penny Power founded Ecademy, the UK’s first social network for business, in 1998 at the age of 33 with her husband Thomas Power. Since then, she has successfully grown Ecademy into a global operation. In her book, ‘Know me, Like me, Follow me’, she shares her own experiences, beliefs and values. She focuses on the philosophical changes taking place because of the advances being made online and the opportunities these offer businesses to create their own powerful, individual brands.