Dr. Agnes Nairn highlights some of the important ethical issues when companies decide to market to children.
Prof. Agnes Nairn: Consumer Kids
Dr. Agnes Nairn discusses her book ‘Consumer Kids’, how big business is grooming our children for profit.
The Importance Of The Social Graph
For a vast majority of companies Social Media is still new. However, because many of the customers a business would like to reach, spend an increasing amount of time on these platforms, companies have come to recognize the importance of being involved. Therein the frustration starts to build. Businesses recognize the importance of social media and yet are struggling to make it work in any tangible way.
Welcome To The Social Web
The Web has enabled all of us to create and access this knowledge, in a way not previously known. So, for example, we can follow the collective train of thought, on any particular issue of the day, by following the comments posted on Twitter. We can evaluate the best place to stay, when abroad, by tapping into the collective wisdom on a website like tripadvisor.com.