When Gutenberg invented the printing press in 1450 he precipitated the democratisation of information. Neither the reformation nor renaissance, in Europe, could have happened if the printing press had not been invented.
Why Your Story Matters
In a world where everything looks the same, buyers will start to make price the most important criteria. It is the one differential that they will understand. It makes sense and provides them with a tangible benefit, that is, more money in their pocket.