In this Vlog, Grant explains how to overcome the problem of encountering customers who believe they know what they want to order, long before you walk in the door.
Social is a way of thinking, not a platform
How many times have you heard people talk about ‘social’ like it’s a platform?
In this Vlog, Grant explains that Facebook or Twitter are no longer merely social platforms, they are the way we behave.
Differentiating, Don’t Kid Yourself
Ask yourself this question: are you willing to take the risk of really differentiating your company from your competitors?
Confirmation Bias
Why do you think that Volvo cars are safe? In this Vlog, Grant explains that it’s down to ‘Confirmation Bias’ and how it can help your business.