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The Importance of weak ties
In this Vlog Grant asks – if someone wants to connect with you online, and you don’t know them too well – should you refuse?
Fake News
There has always been inaccurate reporting, so why the emphasis on fake news? In this Vlog, Grant explains that it’s us who have changed, not the news – and why that’s important for your business.
Making Use of Customer Attention
Many years ago, the main value in a company was the products or services it produced and delivered. In this Vlog, Grant explains that today, the main value is in the attention that the company has.
Getting People to Share Your Content
Too many people in business create content without considering; what is the emotional deliverable for their client. In this Vlog, Grant explains why it is so important.
What is the Purpose of a Brand?
We are often under the illusion that customers only want the best result, but actually, that’s not always the case. In this Vlog, Grant explains what customers really want.
Stop Persuading People to Buy Your Stuff
In this VLOG, Grant explains that if you try to persuade someone to buy, you may or may not make a sale – but if you inspire them to buy, not only will you make a sale, but they’ll share it and tell others