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Marketing Today – Its About People, NOT Products Or Services

Today, we live in a world where products are ubiquitous. With the speed of communication, and transparency of the web, even the most innovative businesses have a very small window of opportunity to have a true USP. For example, Samsung introduced the world to its Galaxy Tab tablet device a mere five months after the iPad was first released.

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Does Your Business Need Stickier Marketing?

Some marketers will tell you it is business as normal, that digital channels such as Facebook, Twitter and YouTube just represent new opportunities to communicate. They simply add to the more traditional vehicles such as direct mail and telemarketing. The fundamental principles of marketing, however, have not changed. These marketers are wrong.