How can a $39 dress outsell the identical item offered for sale at $34? In this Vlog, Grant explains that it’s all down to charm pricing.
Price isn’t just what you charge
What’s the difference? To charge 5 x £50 one day tickets to an amusement park or 1 x £250 for a 5 day ticket? In this Vlog, Grant explains that it all depends on the results you want…
The Role of Certainty
How did the London Underground improve customer satisfaction, without improving its efficiency? In this Vlog Grant explains how ‘certainty’ can change a customer’s perception.
The Hitchhiker’s Lesson
Are you losing your prospect’s attention with too much ‘information overload’? In this Vlog, Grant explains a simple test to set you on the right road.