How many irrelevant conversations do you have in your business? In this vlog, Grant discusses the real question you need to be asking about your customers – and explains that if you do nothing else, do this.
You can’t talk to a German in Japanese
If you talk to a German in Japanese, they’re not going to understand you, but people do the equivalent in comms all the time. In this vlog, Grant explains that If you don’t speak to people in a language that they understand and can relate to, you’re going to lose them.
Why naked people don’t have influence
Mark Twain famously said, ‘Clothes make the man – naked people have very little influence on society.’ In this vlog, Grant explains why.
How did Benjamin Franklin deal with ‘difficult customers’?
Benjamin Franklin almost lost his seat in the US legislature because an opponent of his spoke very disparagingly against him. What he did next, completely reversed the relationship between the two men. In this vlog, Grant explains what he did it and how it can relate to your business.