In this Vlog, Grant explains the importance of creating attention grabbing headlines.
Cognitive Economy
Have you ever lost out to the competition and not been able to understand why? In this VLOG, Grant explains why having the best products and services isn’t always enough?
When the Channel kills the Value Proposition
Grant explains that when you’re thinking about the channels you’re going to use to get to market, it’s not just enough to think about where your customers are, but also what’s appropriate with the products and services that you’re offering.
The Cardinal Sin of Marketing
We live in a world of an absolute abundance of information and the only way we can cope with it all is to ignore as much as we can. In this Vlog, Grant explains the marketer’s greatest mistake when trying to overcome this barrier.