Everyone is familiar with segmenting their market by demographics or firmographics, but do they go far enough? In this Vlog, Grant explains how behavioural marketing helps marketers drill down on their target market even further
What is Netnography?
Are people talking about you on Social Media? In this Vlog, Grant explains how you can monitor what everybody is saying about you, your company, your competitors and your industry, without causing yourself a headache.
Should you embrace Co-Opetition?
When Google and Apple are such fierce rivals, why would Apple make Google the default search engine on its iPhone? In this Vlog, Grant explains why embracing your rivals can make good commercial sense.
Context is King
Would you pay £3.00 for a can of Coke? Your instant answer may be ‘No Way!’ but in this vlog, Grant explains why you may willingly hand over the £3.00 and how that relates to your own business.
What Is Your Smallest Viable Market?
What size of marketplace do you need in order to grow your business, before your marketing budget runs dry? In this Vlog, Grant explains why you need to understand your Smallest Viable Market.