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In Sales & Marketing We Must Ban The Word ‘Need’

We live in a world where consumers have been empowered. Buyers, in most of the purchases they make, have an abundance of choice and a plethora of information. Consumers are no longer restricted. In the main, when buying, people are not reactive to simply responding to the telemarketing call or direct mail they receive. Rather, the customer journey starts with them utilising networks on and offline and using search engines.