“The Google policy about a lot of these things is to get right up to the creepy line but not cross it” declared Eric Schmidt when he was Chairman and CEO of Google. This statement was made during an interview with The Atlantic editor, James Bennett, for The Washington Ideas Forum in October 2010.
What Are You Doing To Encourage Advocacy?
As early as 1967, Professor Johan Arndt from the Colombia Graduate School Of Business identified ‘word of mouth’ as “one of the most important, if not the most important source of information for the consumer.” As time marches on, ‘word of mouth’ only becomes more influential.
Embrace The ‘Experience Economy’ Or You Won’t Be Able To Compete
During the 1950’s, as the western industrialised world became richer, and products became more commoditised, we became a ‘service economy’. That is, more people were employed in the delivery of services than the making of products.
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