Grant Leboff’s 5th Book
Myths of Marketing
“Caution: this book will annoy others, as you’ll keep shouting out “YES!” every few pages. A must-read for everyone who spends even five per cent of their time thinking about marketing.”Jay Baer, Founder, Convince & Convert, and co-author, Talk Trigger
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Videos from Grant Leboff
Stop Being So Bloody Positive!
When you’re trying to communicate the value of your products and services, it seems natural to tell your customers all the positive things that you offer. In this Vlog Grant explains why being so positive doesn’t always work.
Grant explains that, like the Amazon, Amazon online, like other leading companies, is also an ecosystem...
The Power of Communication
Can simple words make you feel sick? In this Vlog, Grant explains that we taste words as well as food, and sometimes the latter is more powerful than the former.
Why Don’t More Sales People Use Video?
The ubiquity of cameras on phones and social media channels where people can post videos, be it Facebook, LinkedIn, Instagram or others, means that sales people today need to be masters of video too. In this vlog, Grant explains why...
Should You Be Using Behavioural Targeting?
Everyone is familiar with segmenting their market by demographics or firmographics, but do they go far enough? In this Vlog, Grant explains how behavioural marketing helps marketers drill down on their target market even further
Building an Audience
Grant Leboff describes how to build an audience on a website or social media
Gain valuable insight from our experts
Presentations – The Audience is most important
If you are making a presentation to a group of accountants does it have to be exclusively factual or is there another way to gain their trust? In this lesson Grant Leboff discusses how you put the audience first with Simon Morton, the internationally recognised expert on presentation development.§
Working in the V zone
What’s the most important issue for you as a marketer? You've got your customer’s needs on one hand, the company’s needs on the other, and the 'V' zone is the bit in the middle – that’s were you are. Thomas Barta, explains how a marketer can identify where that 'V' zone is.
What Others Say..
Reviews, Comments and Mentions from around the Internet.
Myths of Marketing:- Reviewed in the United Kingdom on 29 January 2020. 5.0 out of 5 stars . Challenges Reviewed Wisdoms on every page. I read more marketing books than is healthy for a man of my age! I could have skipped half in favour of “Myths of Marketing” and still be ahead.I think of myself as reasonably well read in this area but I have only scratched the surface in comparison to Grant’s depth of knowledge of Marketing and Marketing thinking. A great work from one of today’s leading Marketing thinkers. A must for anyone who has any ambition to call themselves a marketer. Chris Hughes: Emiritus Vistage Chair and Speaker
7 January 2020 – Stephen Spencer Head of Sales Prontaprint Leicester and Milton Keynes and Host to Cambridge Business Buzz Networking – Great presentation by Grant Leboff tonight
28 November 2019 Jon Penn – Director at CDL, NED, CEO Coach, Vistage CEO group Chair | CEO Coach | Board Advisor | Non Exec Director:- Well last week my Vistage group of CEO s had a fabulous session with Grant Leboff, who received the highest scores I have seen for a very long time. Fabulous take away value!
A Problem Map® to discover your customers problems so you can offer solutions.
Radio interviews and Podcasts featuring Grant Leboff in UK and USA
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
Myths of Marketing
“Grant Leboff’s new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source.” Zev Siegl, Co-Founder Starbucks Coffee (2020)
“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.
“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)
“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)
“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.