Grant Leboff’s 5th Book
Myths of Marketing
“Caution: this book will annoy others, as you’ll keep shouting out “YES!” every few pages. A must-read for everyone who spends even five per cent of their time thinking about marketing.”Jay Baer, Founder, Convince & Convert, and co-author, Talk Trigger
Join the Sticky Marketing Club
Become a member of the Sticky Marketing Club® for FREE, and start to understand how to make your Sales & Marketing really work.
Videos from Grant Leboff
What Is Influencer Marketing?
Most people think of ‘influencer marketing’ as a celebrity endorsing a product. Because of this, many businesses don't think that influencer marketing is for them. In this Vlog, Grant explains that this doesn't necessarily need to be the case.
What is the Purpose of a Brand?
We are often under the illusion that customers only want the best result, but actually, that’s not always the case. In this Vlog, Grant explains what customers really want.
Stop Persuading People to Buy Your Stuff
In this VLOG, Grant explains that if you try to persuade someone to buy, you may or may not make a sale - but if you inspire them to buy, not only will you make a sale, but they'll share it and tell others
A Lettuce Ate My Grandmother
In this Vlog, Grant explains the importance of creating attention grabbing headlines.
What’s Your Narrative?
The point of your headlines is to get someone to read the next line of your article or advert. The point of the first five seconds of a video is to get someone to watch the next five seconds. In this Vlog, Grant explains that, in order to achieve this, your messaging needs to be as simple as possible…
Have you ever lost out to the competition and not been able to understand why? In this VLOG, Grant explains why having the best products and services isn’t always enough?
Gain valuable insight from our experts
In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations, discusses one of the elements that creates the condition for long-term performance advantage over your competitors.
The Power of Stories
Since we were small children, we all love stories, and that is important from a marketing point of view as well. In this lesson, Speaker, Media and Presentation coach Michael Dodd, explains how stories work in business and how you find them.
What are the customers’ three brains?
In this lesson, Simon Hazeldine MSc. - an international consultant in the areas of sales, negotiation and leadership - explains that customers still have only one brain, but it's the three areas of the brain of which salespeople and business people need to be aware.
What Others Say..
Reviews, Comments and Mentions from around the Internet.
9 July 2020 Property Academy @propacad Day 4 “All Members Week” We’ve been enthralled with our guest speaker @grantleboff, showing us how to implement sales & marketing ideas to instill confidence in your clients.
28 April 2020 Educate_Motivate_Innovate @ns_conference A huge NSC thank you to @grantleboff for his fantastic webinar this morning on “The Sales & Marketing Conundrum”! Did you miss it? Don’t worry, you can catch up on all past webinars here: https://t.co/XizDK0llJ0
28 April 2020 Global CIF, LLC@GlobalCIF Another excellent #webinar provided by @ns_conference! @GrantLeboff provided excellent information in “The Sales and Marketing Conundrum.” Lots of details that B2B and B2C sales and marketing professionals should take to heart and implement. Thank you Grant and Steve! #NSC2020
A Problem Map® to discover your customers problems so you can offer solutions.
Radio interviews and Podcasts featuring Grant Leboff in UK and USA
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
Myths of Marketing
“Grant Leboff’s new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source.” Zev Siegl, Co-Founder Starbucks Coffee (2020)
“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.
“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)
“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)
“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.