A common problem is that businesses will have a sales process which almost seems to exist in isolation of what the customer is doing.
What is credibility by association?
In this lesson – entrepreneur, speaker and author, Warren Cass – explains that ‘credibility by association’ is the simple concept, whereby we’re known by the company we keep, and illustrates it with a stunning example.
How do I retain customers?
One of the important aspects of marketing for any business is to retain the customers they have In this lesson; Simon Hall discusses what drives retention from a marketing perspective.
The right to take up someone’s time
Some people have the right to interrupt you and take up your time, other people don’t. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, discusses the process whereby you might earn the right to place your marketing in front of people.
Drayton Bird on websites and keeping on message
Everyone has a website, but how do you use it? In this lesson, advertising legend, Drayton Bird, explores some secrets of websites and keeping on message.
Measuring Digital Campaigns
How do you measure the effectiveness of your digital campaigns? In this programme, Grant Leboff and Dave Chaffey, author of Digital Marketing, discuss some tools and key metrics in terms of social media monitoring that companies should start to consider.
How does pricing strategy work online?
Internet psychologist Graham Jones, together with Grant Leboff, discuss whether there is a place for offline marketing activity in a digital world.
What kind of traditional ‘offline’ marketing works online?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton.
How can innovation be relevant?
Costas Papaikonomou, one of the founders of Happen.com, and author of ‘Thoughts from a Grumpy Innovator’ discusses where companies go wrong when undertaking research and the best people they should really speak to, in order to get real feedback on their product or service.
What is the experience economy?
The term the ‘experience economy’ was first used in 1998 by B. Joseph Pine II and James Gilmore in the Harvard Business Review. In this lesson Shirra Smilansky brings it up to date.
