One of the challenges that a lot of businesses have is aligning what they provide, with the perceptions that their customers actually have. In this lesson, Susannah Schofield, discusses the importance in having the two aligned.
How do you deliver a consistent customer experience
One of the things businesses struggle with is delivering a consistent customer experience. In this lesson, business consultant and author Shaun Smith, explains how, having a clear a purpose, helps a business with its communication challenges.
The ability to see change
The average tenure of a football league manager is 16 months before they are dismissed, but Sir Alex Ferguson become the longest serving football manager in history. In this lesson, Grant Leboff discusses with Professor Damian Hughes, how Sir Alex Ferguson instilled cup winning objectives into his team members, how he planned for the future, and how that relates to successful businesses today.
Getting that vision thing
Martin Luther King didn’t stand on Capitol Hill and say; I’ve got a strategic plan and a cash flow forecast – he told everyone that he ‘had a dream’. In this lesson, Grant Leboff discusses with Andy Hanselman, author of ‘Think In 3D’ how businesses need to visualise where they want to be and how they want to be seen by their customers.
How do I extol my ‘vision and value’ throughout my company?
Grant Leboff, in conversation with Lara Morgan, entrepreneur and author of ‘More Balls Than Most’ on how to extol your visions and values throughout your company.
Do people buy emotion?
Why it is important to sell a prospect an emotional attachment, as well as the product or service that is being sold?
Why should a business be on LinkedIn?
Danny Bermant of Brainstorm Digital, explains that LinkedIn isn’t there to be used simply to get a new job.
What makes a good sales person?
Why are people like Martin Luther King, Alex Ferguson and Oprah Winfrey all considered sales people? In this lesson, author and sales expert, Phil Jones, explains why.
Exposing Sales Myths #1 – Always be closing
Sales and Marketing educator, Mark Blackmore, explains to Grant Leboff why the salesmen’s mantra – that they should ‘always be closing’ – is no longer appropriate in today’s selling environment.
Presentations – The Audience is most important
If you are making a presentation to a group of accountants does it have to be exclusively factual or is there another way to gain their trust? In this lesson Grant Leboff discusses how you put the audience first with Simon Morton, the internationally recognised expert on presentation development.§
